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　　一、文明和构思相结合

　　GOUSISHIYIQIEGUIHUADOUXUYAODE，YESHIZHANGUANZHANXIANGUIHUADEHUNLING，ZHUTIZHANGUANMUBIAOSHIWEILEBADUTEDEGOUSIHEZHUTIWENMINGGAODUJIEHE，ERBINGFEIYIWEIDEXUNQIUTEXING，ERTUOLIZHUTIZHANGUANSUOXUDEWENMINGDIYUN。

　　二、对主题文明的深度了解

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　　三、环绕受众

　　YOUYIDEZHUTIZHANGUANZHANTINGSHEJIZUIZHONGMUBIAOSHIWEILEZHAOYINGUANSHANGZHEDEYANQIU，ZAIGUANSHANGGUOCHENGZHONGDEHUDONGCANJIAHEXIANGYONG，LIQIUTUPOCHUANTONG，YIGUANZHONGTIYANWEIZHONGXINDECHUANGZAOLINIAN。TONGGUOCUXINDEGOUSIHEXIANJINDEZHANXIANJISHU，XIANGGUANZHONGGONGJIFENGFUDUOCAIDEDUOWEIHUDONGHEYINRENRUSHENGDEGUANSHANGTIYANHUANJING。

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